Types & Stereotypes in Representation
Types and stereotypes are used to represent ideas and make them visible. They help us make meaning and communicate our meaning with others who share the same culture we do.
Types function as a normal category. They help us sort what does and does not belong in a given category. What belongs is normal, or the norm. What does not belong is deviant or outside the norm. Types create meaning, define social identity,and maintain the social order.
Stereotypes function as a deviant category. In order to maintain the symbolic and social order, stereotyping splits the normal from the abnormal, the acceptable from the unacceptable. That which does not fit the norm is excluded and considered socially unacceptable.